Back Yourself
Sam left a secure job without a financial backer because he believed the opportunity justified a calculated personal risk.
INSPIRATIONAL SPEAKER PROFILE
Sam Jones.
Boxing Manager | Sports Entrepreneur | High-Stakes Negotiator | Talent Advisor | Business & Leadership Speaker
From selling cars and auctioneering in Derby to negotiating world-title opportunities, managing elite fighters and doing business in one of sport's most unforgiving industries.
Sam Jones is a British boxing manager, adviser, sports entrepreneur and speaker whose career has been built around risk, negotiation, relationships, talent judgement, loyalty and knowing when to act before certainty exists.
He did not enter boxing as a former champion, promoter's son or established industry insider.
He came from sales, vehicle auctioneering and a lifelong fascination with the theatre of boxing — then backed himself, left secure employment and started building relationships with fighters at the point when their professional futures were still uncertain.
His career has since connected him with Olympic medallists, British champions, world champions, Matchroom, Queensberry, Mayweather Promotions, Probellum, major broadcasters and some of the biggest negotiations in modern British boxing.
For corporate audiences the boxing stories translate directly: understand leverage, read people, protect relationships, communicate clearly, identify potential early and know what risk you are actually taking.
2017
S-JAM co-founded
World Level
Fighter management
High Stakes
Negotiation
2026
Active in major title fights
WHERE THE BOXING OBSESSION STARTED
Before business came the theatre of Prince Naseem Hamed.
Born in December 1988
Companies House records Sam's full name as Sam Mark Llewellyn Jones and records his birth month as December 1988.
A reliable public source confirming the exact day of birth was not located during research for this profile, so no specific day has been added.
Prince Naseem Hamed
Sam has repeatedly identified Prince Naseem Hamed as the fighter who made him fall in love with boxing.
It was not only the fighting.
Sam loved the walk-ins, confidence, spectacle, drama, personality and show-business side of the sport.
Hamed vs Kevin Kelley
Sam has recalled his father allowing him to stay up to watch Naseem Hamed's famous fight with Kevin Kelley in New York.
That 1997 fight became one of the defining memories behind his enthusiasm for boxing.
Homemade Naz shorts
The Independent later recorded a childhood story in which Sam dressed as Hamed and jumped over the sofa wearing leopard-print shorts his mother had made for him.
It is a small detail, but it helps explain the adult Sam Jones particularly well.
He has always understood that boxing is simultaneously sport, emotion, personality, entertainment and business.
THE COMMERCIAL APPRENTICESHIP
Before negotiating fights, Sam learned to sell and read a room.
Car dealership in Derby
Before boxing became his full-time profession, Sam worked at a car dealership in Derby.
The environment rewarded confidence, communication, persuasion, understanding customer motivation and being comfortable discussing money.
Vehicle auctioneering
He also gained experience in vehicle auctioneering.
Auction environments compress many commercial skills into a very small window:
value has to be understood quickly, attention has to be maintained and hesitation can change the outcome.
Reading people
Those early skills transferred naturally into boxing.
A fight negotiation might involve a promoter, broadcaster, manager, trainer, sanctioning body, venue, fighter and legal team — all with different interests.
The numbers matter, but so does understanding what each person actually wants.
Communication became an advantage
Sam's willingness to talk, pitch, ask, chase and follow up became one of the characteristics that allowed an outsider to create opportunities inside a relationship-driven industry.
TALKING HIS WAY INTO THE ROOM
A five-minute meeting with Floyd Mayweather helped open a major door.
Savannah Marshall
After the Rio 2016 Olympic cycle, Savannah Marshall was questioning whether she wanted to continue boxing.
Marshall later told Sky Sports that she received a message unexpectedly from Sam asking whether she had considered turning professional.
The Floyd Mayweather meeting
Sam made contact through one of Floyd Mayweather's associates and secured a brief meeting when Mayweather was in Britain.
Sam has recalled being given roughly five minutes.
He nevertheless used the opportunity to pitch Marshall.
A 3am FaceTime
Sam later told Square Mile that Mayweather FaceTimed him at around three in the morning.
Mayweather Promotions
Marshall ultimately signed with Mayweather Promotions.
Her professional debut took place on the undercard of Floyd Mayweather vs Conor McGregor in Las Vegas in August 2017.
The business lesson
Sam did not control whether Mayweather would say yes.
He controlled whether the conversation happened.
It became an early illustration of a principle that appears throughout his career: access often begins with asking for the meeting that seems unrealistic.
THE JOE JOYCE GAMBLE
Sam did not just advise somebody else to take a risk — he took one himself.
An Olympic heavyweight
Joe Joyce left the Rio 2016 Olympic cycle as an Olympic silver medallist and one of Britain's most valuable heavyweight prospects.
Major boxing businesses were interested.
Sam believed he could help build Joyce's professional career despite having little of the traditional management establishment behind him.
Leaving full-time employment
Sam later told The Independent that he initially managed Joyce while still working full-time.
He then left that security and committed himself fully to boxing.
No financial backer
Sam has said he did not have a wealthy backer funding the experiment.
He lived from money he had saved and backed his own ability to make the career work.
Pull-out beds and training camps
Early Vegas camps were not glamorous.
Sam has described sharing rooms with Joyce and sleeping on pull-out beds before later camps moved into more comfortable surroundings.
Asking experienced people
One of Sam's more useful admissions is that confidence did not mean pretending to know everything.
He has credited Peter Fury with giving him significant advice about matchmaking during the early part of Joyce's professional career.
Sam spent time around Fury's gym and described learning from people whose boxing experience was deeper than his own.
S-JAM BOXING
Turning one major relationship into a management business.
Founded in 2017
Sam Jones and Adam Morallee co-founded S-JAM Boxing in 2017.
The model was positioned as a boutique management business focused on individual attention, opportunity and commercial development.
Adam Morallee
Sam has been unusually open about the importance of his business partner.
In a Square Mile interview he described Morallee as the backbone of the company and rejected the idea that his own visible personality meant the business was a one-man operation.
The stable grows
Public S-JAM material and major boxing coverage connected the management team at different times with fighters including:
Joe Joyce, Lerrone Richards, Florian Marku, Johnny Fisher, Solomon Dacres, Guido Vianello, John Hedges, Kody Davies and other developing fighters.
Johnny Fisher
One example of talent identification came through Johnny Fisher.
Fisher contacted Sam while at university asking whether Joe Joyce needed sparring.
The relationship developed from sparring opportunity into professional management.
Behind The Gloves
S-JAM also formed a partnership with boxing media platform Behind The Gloves.
Sam described media reach, recognition and fan following as valuable parts of developing fighters.
Performance is only part of value
The lesson is highly relevant outside boxing.
Being good at the underlying job matters.
But reputation, communication, visibility, narrative and relationships can determine whether the market notices that value.
BOXING WHEN THE PLAN BREAKS
Negotiation does not stop because circumstances become inconvenient.
Joe Joyce vs Daniel Dubois
By 2020 Joyce was building towards a major all-British heavyweight fight with Daniel Dubois.
The contest represented an enormous opportunity for both careers.
Then Covid changed everything
The original event became one of British boxing's major casualties of the pandemic.
Training camps, dates, ticketing, broadcast arrangements and preparation all had to be reconsidered.
A sunk cost
Sam told The Independent that a Las Vegas training camp had cost approximately £50,000 before the situation changed.
Keep moving
Instead of assuming the cancelled date meant the fight was dead, Sam continued talking to the relevant people and looking for a route forward.
November 2020
Joyce ultimately stopped Dubois in the tenth round.
The victory delivered major domestic and European heavyweight honours and moved Joyce into world-title contention.
Crisis-management lesson
A plan can become impossible while the objective remains valuable.
Good management separates the result you still want from the route that no longer works.
2021 — ANOTHER SIDE OF THE INDUSTRY
From representing talent to helping operate the promotional machine.
Probellum
In October 2021 Probellum announced that Sam had joined the organisation as Talent Relations for the UK.
The announcement stated that he was leaving S-JAM at that point to move into the promotional role.
Fighter relations
The job involved working with UK fighters and supporting talent relationships across the business.
Event operations
The role also extended into operations around venues, press conferences, weigh-ins and fight-week delivery.
Seeing the other side of the table
Management teaches somebody to advocate for the client.
Promotion forces a wider understanding of the complete commercial product: broadcast, venue, event operations, media, matchmaking, ticket sales and fighter relationships.
Another transferable lesson
Strong negotiators become more effective when they understand the pressures faced by the person on the other side of the negotiation.
JACK CATTERALL
Managing a career through controversy, rebuilding and finally world honours.
A career requiring patience
Jack Catterall's professional journey has contained one of British boxing's most discussed judging controversies, long waits for opportunities and repeated high-level negotiations.
Sam became a prominent member of Catterall's management team and increasingly visible advocate for his career.
Jorge Linares
Matchroom media publicly identified Sam in Catterall's management team during the Linares phase.
Josh Taylor rematch
Catterall later gained revenge over Josh Taylor in their 2024 rematch.
Regis Prograis
Sam helped push for another major-name opponent rather than taking a low-risk waiting fight.
Catterall defeated former two-time world champion Regis Prograis in Manchester.
Harlem Eubank — 2025
After a world-title defeat to Arnold Barboza Jr, Catterall moved to welterweight and beat previously unbeaten Harlem Eubank by technical decision.
Giza — May 2026
Catterall then comprehensively defeated Shakhram Giyasov over twelve rounds at the Pyramids of Giza.
He left Egypt holding a WBA welterweight world-title belt after scores of 119–108, 118–109 and 116–111.
Devin Haney talks
In August 2026, The Ring reported that Catterall immediately contacted Sam when Devin Haney publicly mentioned him as a possible opponent.
Jones confirmed that Catterall's side had accepted the proposed October date and location.
It is a useful example of modern opportunity management: when the opening appears, speed matters.
DANIEL DUBOIS — 2025 TO 2026
Helping rebuild a heavyweight career — then knowing when to leave.
August 2025
Following Daniel Dubois' second defeat to Oleksandr Usyk, BBC Sport reported that Sam had joined Dubois in an advisory role as part of a major team overhaul.
The objective
The goal was straightforward but extremely difficult: rebuild towards another heavyweight world championship.
Fabio Wardley
Sam publicly pushed towards a fight with WBO heavyweight champion Fabio Wardley rather than an extended run of low-risk comeback contests.
9 May 2026
The strategy produced an all-British heavyweight world-title fight at Manchester's Co-op Live.
Dubois was knocked down early but recovered and stopped Wardley in the eleventh round.
He became a two-time heavyweight world champion.
Sam's visible role
Reuters identified Sam as Dubois' manager during fight-week coverage, while other major outlets described him as manager, adviser or agent.
August 2026 — walking away
Only months after the world-title success, Sam announced that he had left Team Dubois.
He later explained that he did not feel he had sufficient control over decision-making to remain responsible for the role.
Leadership requires boundaries
That decision creates one of the strongest business lessons in Sam's current story.
A successful outcome does not automatically mean a working structure is sustainable.
Responsibility without sufficient authority can become a serious leadership risk.
SAM JONES IN SEPTEMBER 2026
Established champions — and the next generation.
Jack Catterall
As of September 2026, major current reporting continues to identify Sam as Jack Catterall's manager.
Catterall remains positioned around major welterweight opportunities.
Pat Brown
Sam also manages former Team GB Olympian and explosive cruiserweight Pat Brown.
19 September 2026 — Manchester
In the freshest result included in this profile, Brown stopped unbeaten John Hedges with body shots in the sixth round at Co-op Live.
Brown became British and Commonwealth Cruiserweight Champion while retaining his WBA International and IBF Intercontinental belts.
The result moved him to 7–0 with 7 knockouts.
Matchroom's post-fight coverage on 20 September 2026 included Brown, Eddie Hearn, trainer Jamie Moore and Sam Jones together after the win.
Adam Maca
Sam also signed highly rated teenage prospect Adam Maca to a management agreement before Maca joined Matchroom.
Sam pushed for Maca's professional debut to take place at Madison Square Garden, even having the New York debut incorporated into the Matchroom agreement.
Managing potential before proof
Established champions create headlines.
Talent management also requires making decisions before the rest of the market agrees.
Brown and Maca illustrate the other side of Sam's work: identifying potential, creating a route and then protecting enough activity for development to continue.
WATCH SAM JONES
The emotion behind the business.
In this May 2026 iFL TV interview, Sam reacts immediately after Jack Catterall's world-title breakthrough and discusses a major period for the fighters around him.
Watch Sam Jones react after Jack Catterall's 2026 title win on iFL TV ↗
THE SAM JONES BUSINESS MINDSET
Eight lessons from business at the sharp end of sport.
Ask for the Meeting
The Savannah Marshall story exists because Sam pursued an introduction to Floyd Mayweather when there was no guarantee of access.
Know the Leverage
Negotiation improves when you understand what the other side values, what alternatives exist and where urgency really sits.
Protect the Person
Sam's own description of management is simple: the fighter is the boss and the representative's job is to protect the fighter's interests.
Seek Better Advice
Sam openly credits experienced figures such as Peter Fury with helping him learn parts of boxing he did not yet understand.
Sell the Story
Talent needs performance, but commercial value is also influenced by visibility, personality, media and audience.
Move When the Window Opens
Major sporting opportunities disappear quickly. Decision speed can be an advantage when preparation has already been done.
Know When to Walk Away
The Dubois split demonstrated that commercial success does not remove the need for clear authority, accountability and working boundaries.
KEY SPEAKING TOPICS
What Sam Jones brings to the room.
The Ultimate Gamble
Leaving security, understanding downside and backing a carefully judged opportunity before success is guaranteed.
High-Stakes Negotiation
Leverage, timing, emotional control, preparation and relationships when money and careers are on the line.
Spotting Talent
Identifying potential before the market has produced enough evidence for everybody else to agree.
Sales
Understanding value, handling objections, creating urgency and communicating belief without losing credibility.
Managing Ambitious People
Supporting individuals whose confidence, emotion and personal stakes are unusually high.
Protecting Your People
Balancing commercial opportunity with responsibility for the individual behind the deal.
Relationships
Why trust built before a negotiation often matters more than clever tactics during one.
Entrepreneurship
Building credibility as an outsider and creating a career without waiting for the industry to hand you permission.
Reputation
Visibility can create commercial value, but only if people continue to trust what sits behind the personality.
Crisis Management
Preserving the objective when dates, deals, opponents or circumstances suddenly change.
Teamwork
Knowing where your own expertise stops and surrounding yourself with people who strengthen the gaps.
Leadership Boundaries
Understanding the danger of accepting responsibility for an outcome without enough authority to influence it.
CAREER TIMELINE
From Naz fan to world-title negotiations.
Birth month recorded
Companies House records Sam Mark Llewellyn Jones as born in December 1988.
Prince Naseem Hamed
Falls in love with the theatre and excitement of boxing through Prince Naseem Hamed.
Hamed vs Kelley
Watches the famous New York fight after his father allows him to stay up for it.
The Naz shorts
Dresses as Hamed in homemade leopard-print shorts created by his mother.
Car sales
Works at a car dealership in Derby.
Vehicle auctioneering
Develops further experience in sales, value and rapid commercial decision-making.
Savannah Marshall
Approaches the Olympian about turning professional.
Floyd Mayweather meeting
Secures a brief meeting and helps create a route to Mayweather Promotions.
Mayweather–McGregor
Marshall makes her professional debut on one of the biggest boxing events ever staged.
S-JAM Boxing
Co-founds S-JAM Boxing with Adam Morallee.
Joe Joyce turns professional
The Olympic heavyweight becomes the foundational major management relationship in Sam's boxing career.
The gamble
Leaves secure full-time employment and backs the boxing opportunity with his own savings.
Commonwealth heavyweight success
Joyce rapidly progresses through the professional ranks.
International growth
S-JAM expands its profile and works across major promoters and markets.
Johnny Fisher relationship
A sparring enquiry develops into another heavyweight management relationship.
Pandemic disruption
Joyce–Dubois is delayed, requiring camp and commercial plans to be rebuilt.
Joyce beats Dubois
Joe Joyce stops Daniel Dubois in a defining British heavyweight fight.
Behind The Gloves partnership
S-JAM increases its involvement with boxing media and audience development.
Probellum
Sam is announced as Talent Relations for the UK and the announcement says he is leaving S-JAM at that point.
Jack Catterall management
Sam becomes increasingly visible in Catterall's world-level career.
Josh Taylor revenge
Catterall defeats Taylor in the major rematch.
Regis Prograis
Catterall beats the former two-time world champion.
Next-generation signings
Management activity expands around fighters including Pat Brown and Adam Maca.
Catterall title setback
Arnold Barboza Jr defeats Catterall in a close world-title fight.
Adam Maca signs Matchroom deal
Sam helps secure a professional route including a Madison Square Garden debut.
Catterall beats Harlem Eubank
Wins by technical decision in his welterweight move.
Daniel Dubois
Joins the former heavyweight champion in an advisory role after the Usyk defeat.
Pat Brown development
Brown progresses rapidly from Olympian to unbeaten professional contender.
Dubois becomes world champion again
Stops Fabio Wardley in eleven rounds for the WBO heavyweight championship.
Catterall wins in Giza
Defeats Shakhram Giyasov and captures a WBA welterweight title.
Leaves Team Dubois
Sam ends the heavyweight advisory relationship despite the recent championship success.
Haney negotiations
Works on a potential Devin Haney fight for Jack Catterall.
Pat Brown wins British & Commonwealth titles
Brown stops John Hedges in round six at Co-op Live, Manchester.
Current chapter
Sam remains active around championship boxing, emerging talent, management, negotiation, media and speaking.
AT A GLANCE
Sam Jones profile.
- Full name
- Sam Mark Llewellyn Jones
- Born
- December 1988 — exact day not verified in reliable public sources reviewed
- Nationality
- British
- Professional base
- Derby-linked boxing and business career
- Profession
- Boxing manager, adviser, sports entrepreneur and speaker
- Early career
- Car sales and vehicle auctioneering
- Early boxing inspiration
- Prince Naseem Hamed
- Business
- Co-founder of S-JAM Boxing with Adam Morallee in 2017
- First major management relationship
- Joe Joyce
- Mayweather story
- Helped create Savannah Marshall's route to Mayweather Promotions
- Promotional experience
- Probellum UK Talent Relations from 2021
- Current major client
- Jack Catterall
- Current developing talent
- Includes Pat Brown and Adam Maca
- 2025–26 heavyweight role
- Adviser / manager to Daniel Dubois before August 2026 split
- 2026 heavyweight achievement
- Part of Dubois' team for the WBO world-title win over Fabio Wardley
- Latest title success
- Pat Brown — British & Commonwealth Cruiserweight Champion, 19 September 2026
- Business strengths
- Negotiation, sales, talent judgement, relationships, leverage, reputation and opportunity creation
- Speaking style
- Direct, energetic, candid, humorous and commercially minded
- Ideal audiences
- Leadership, sales, entrepreneurship, negotiation, sport, talent and high-performance teams
- Core message
- Back your judgement, understand the risk, protect your people and maintain relationships
EVENT FIT
Where Sam's experience creates the strongest connection.
Corporate Conferences
A real-world commercial story built around negotiation,
people, pressure and decision-making.
Leadership Programmes
Authority, responsibility, trust, boundaries and protecting
the people you lead.
Sales Kick-Offs
Reading people, handling objections, communicating value and
knowing when to ask for the deal.
Negotiation Workshops
Leverage, timing, preparation, relationships and emotional
control in high-stakes conversations.
Entrepreneur Events
Leaving security, backing judgement and building credibility
without an established route.
Sports & High-Performance
Talent development, championship pressure and business
around elite athletes.
Talent & HR Leadership
Spotting potential before performance history makes the
decision obvious.
Inspirational Events
An outsider's route into one of sport's hardest businesses.
Multi-Speaker Programmes
Combine Sam with athletes and coaches to show performance
from both sides of the negotiation table.
RELATED SPEAKERS
Continue the conversation around boxing, leadership and performance.
FREQUENTLY ASKED QUESTIONS
Sam Jones speaker questions.
Who is Sam Jones?
Sam Jones is a British boxing manager, adviser, sports entrepreneur and speaker known for working with elite and emerging professional fighters and for speaking about negotiation, risk, talent, sales and relationships.
What is Sam Jones's full name?
Companies House records his full name as Sam Mark Llewellyn Jones.
How old is Sam Jones?
Companies House records his birth month as December 1988. The exact day was not confirmed in reliable public sources reviewed for this profile.
How did Sam Jones get into boxing?
Sam was a lifelong boxing fan inspired particularly by Prince Naseem Hamed. After working in car sales and vehicle auctioneering, he moved into boxing management and eventually left secure full-time employment to commit to the industry.
What did Sam Jones do before boxing?
Public reporting links Sam's early working life with car sales at a dealership in Derby and vehicle auctioneering.
What is S-JAM Boxing?
S-JAM Boxing is a boxing-management business co-founded in 2017 by Sam Jones and Adam Morallee.
Who was Sam Jones's first major boxing client?
Olympic heavyweight silver medallist Joe Joyce became the foundational major fighter relationship in Sam's management career.
How was Sam Jones involved with Savannah Marshall?
Sam approached Marshall about turning professional and helped create the route that led to her signing with Mayweather Promotions and debuting on the Mayweather–McGregor undercard in 2017.
Did Sam Jones work for Probellum?
Yes. In October 2021 Probellum announced Sam as Talent Relations for the UK, with responsibilities around fighters and boxing-event operations.
Does Sam Jones manage Jack Catterall?
Yes. Current 2026 reporting continues to identify Sam Jones as Jack Catterall's manager.
Was Sam Jones involved with Daniel Dubois?
Yes. Sam joined Dubois in an advisory role in 2025 and was part of the team when Dubois defeated Fabio Wardley for the WBO heavyweight championship in May 2026. Sam left the team in August 2026.
Does Sam Jones manage Pat Brown?
Yes. Matchroom identifies Sam as Pat Brown's manager. On 19 September 2026 Brown stopped John Hedges to become British and Commonwealth Cruiserweight Champion.
Who is Adam Maca?
Adam Maca is a highly rated young boxer managed by Sam Jones. Sam helped secure Maca's Matchroom agreement and a professional debut at Madison Square Garden.
What does Sam Jones speak about?
Sam speaks about high-stakes negotiation, sales, entrepreneurial risk, talent identification, managing ambitious people, reputation, loyalty, relationships, leadership boundaries and protecting clients.
Is Sam Jones suitable for corporate events?
His experience is particularly relevant to leadership conferences, sales kick-offs, entrepreneur events, negotiation sessions, talent-development programmes, sports-business events and high-performance audiences.
How can I book Sam Jones?
Contact The Immersion Project through the contact page or email sue@theimmersionproject.co.uk .
VERIFIED SOURCES & FURTHER READING
Explore Sam's career in greater depth.
This profile combines first-person interviews, official boxing organisations, promoters, company records and current 2026 reporting.
The Independent — Sam Jones Profile
Prince Naseem childhood story, Derby car sales, auctioneering,
Joe Joyce gamble and early management career ↗
Square Mile — Boxing Innovators
Mayweather, Savannah Marshall, Joe Joyce, teamwork and Peter
Fury ↗
Companies House
Verified full legal name and birth month/year ↗
S-JAM Boxing
2017 founding, stable and Behind The Gloves partnership ↗
Sky Sports — Savannah Marshall
Marshall's account of Sam contacting her and the Mayweather
opportunity ↗
BBC Sport — Savannah Marshall
Mayweather Promotions and Peter Fury career context ↗
Probellum Announcement
2021 UK Talent Relations appointment and operational role ↗
Matchroom Boxing — Jack Catterall
Sam Jones identified as Catterall's manager ↗
BoxingScene — Catterall World Title
May 2026 Giza championship result ↗
The Ring — Catterall / Haney Talks
Current August 2026 negotiations and manager relationship ↗
BBC Sport — Daniel Dubois Team Changes
Sam's 2025 advisory appointment ↗
The Independent — Dubois vs Wardley
Sam's visible role during the 2026 world-title build-up ↗
talkSPORT — Dubois Split
August 2026 explanation for Sam leaving the team ↗
Matchroom Boxing — Pat Brown
Current boxer profile identifying Sam as manager ↗
British Boxing Board of Control — Results
Official 19 September 2026 Brown vs Hedges result ↗
The Ring — Adam Maca
Sam's management deal with the teenage prospect ↗
ESPN — Adam Maca at Madison Square Garden
Management strategy behind the New York professional debut ↗
iFL TV — Sam Jones 2026 Interview
Current video following Jack Catterall's title success ↗
BOOK SAM JONES
Bring real-world negotiation, entrepreneurial risk and elite sports-business thinking to your audience.
Sam's career offers something different from a traditional motivational sports story.
He is the person on the other side of the athlete: finding opportunities, protecting careers, handling promoters, negotiating money, managing personalities, dealing with setbacks and deciding when a risk is worth taking.
His central challenge for business audiences is simple: how well do you understand the people, leverage, relationships and consequences behind your next big decision?
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